Prada has unveiled its first fine jewelry line dubbed “ETERNAL GOLD,” featuring accessories made out of 100% certified recycled gold as an extension of the house’s commitment to sustainability.
Showcased in a campaign starring Amanda Gorman, Maya Hawke and Somi Jeon, the collection marks a new step in the sustainable fine jewelry space. Each piece is traceable and verifiable thanks to the Aura Consortium Blockchain, which also allows customers to verify the authenticity of the designs.
Launching after 14 months of development, the jewelry pieces are designed for all genders, boasting a minimalist yet bold aesthetic true to the Prada brand. Highlights include chunky heart and triangle pendants complete with the label’s logo. These motifs are seen on chain necklaces and earrings, while additional highlights of the collection include a gold arm cuff.
See the collection above. Prada’s “ETERNAL GOLD” fine jewelry collection is now available online and in stores with select pieces available via special order in-store. View this post on Instagram A post shared by Prada (@prada)
A post shared by Prada (@prada)
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